Sports Nutrition Industry Suffering From Whey Protein Shortage
It looks as though the shortage of whey protein in the sports supplement and nutrition industry is set to continue after rumours that the Fonterra – First Milk partnership will not produce
whey protein for the sports nutrition industry and that the product will be going to a different market.
This is bad news at a time retailers need the product and indeed there is a definate move by some brands to source the product from China which may have other implications.
This...