Just about half way on the Duchess Cupcakes website-
Well the new cupcake website is live and I am only half way through the product upload which has lots of content with each product.
This project is only two months into its evolution and we already have a website that is getting local listings – which by the way is very important for a cupcake website. The deployment of quality content for both the website main copy and the core product information has already been successfully embraced by Google.
This has seen the website rise through search results rapidly with the minimum of linking activity, in fact this really shows that the Google Panda update was definately about poor quality pages. It is good to see all the ‘content is dead’ merchants falling on their swords after believing all that was needed for positioning was a H1 tag and a load of linking.
Duchess Cupcakes is a new website that displays some incredible cake craft and cupcake designs and writing for the website was really easy and natural. The product pages are crisp and full of good quality copy and Google loves the website already so just like the hog roast business Duchess Cupcakes is already heading for success.
The copywriting skills I have blend perfectly with my SEO knowledge, I have trained copywriting teams for a number of large companies and I am also employed by other companies to vet the often poor service that they are paying for from London copywriting agencies.
As they say in the industry ‘you need to cut your teeth on the coalface’ which means that your copywriting apprenticeship should be spent working at the sharp end on small websites where you can make the difference to whether a venture or a business survives.
What I would add to this is that once you have that sharp end experience you need to keep your hand in at that sharp end and continue to work on small projects.
