This has been such a pleasure, the hog roast website is now firmly established on page 1 for the term – hog roast hire which after only 3 months is quite incredible.
The quality of the content has been vital as since Google’s Panda update poor quality pages are suffering whilst high quality pages are doing well, this is what Google wants and so that is what it is getting. The striking thing here is that we have effectively created a thriving business in an economic downturn where new businesses drown in weeks and established businesses are going bust every week.
Now some people would argue that the term – hog roast hire – is not that competitive well I can tell you its £2 a click in adwords and the companies that were on page one has almost all been caught and beaten, in addition there is such a flow of leads that despite starting mid season the hog roast business is booked out until end of October.
As well as the bookings for this year there are already 5 bookings for 2012 and one for 2013 for weddings, now I am creating content for catering search terms as this is another area of large search volume.
And there you have it, from nothing to a thriving business in just 12 weeks and also achieved in a recession and with little investment just expertise and passion.
There is no substitute for good expertise and experience and this once again shows that harnessing SEO knowledge to good copywriting skills makes the difference to success or failure for a business that depends on customers from the internet.
