Archive for July, 2010

Magazine copywriting is a different kettle of fish to online copywriting. Online copy should be keyword focused in order to encourage search engines to favour the site in its listings. With magazine writing, this is not essential. When looking to the services of a copywriter for your magazine, it is very important that the writer understands your target audience. They should get a good feel for the language of the magazine by going over back copies and really getting to grips with what the magazine is all about; the subject matter,...

With spending on online advertising set to increase for the majority of businesses this year, it shows that companies are taking seriously the recession and directing their finances towards the type of advertising that will reward them with the most publicity. Sales for the majority of businesses have suffered over the last twelve months making it essential that careful thought is put into improving this situation. More people now search for services and products online than through any other medium and the majority of businesses have websites so how...

SEO Copywriting It is well known that content is king as far as Google goes and after several years in the copywriting business I can add my two cents worth to that. I have worked on so many copywriting contracts where websites were very poorly received by Google but after a few weeks of quality content population the sites suddenly grew in stature. Here is a little insight into why SEO copywriting differs to offline copywriting. If one were to track just server stats alone it would become obvious very quickly that the...