Magazine copywriting is a different kettle of fish to online copywriting. Online copy should be keyword focused in order to encourage search engines to favour the site in its listings. With magazine writing, this is not essential.
When looking to the services of a copywriter for your magazine, it is very important that the writer understands your target audience. They should get a good feel for the language of the magazine by going over back copies and really getting to grips with what the magazine is all about; the subject matter,...