Here is a new task – I am starting a small cupcake business as its my hobby and many people have asked me to create individual batches of designer cupcakes. I have really enjoyed doing this and after putting a page up on the hog roast website I have been asked commercially to create some corporate cupcakes.
I know what you are thinking – How will you make money doing that?
Well firstly its not about making money its more about self satisfaction, I love doing this as I am both creative and artistic, I am very busy with copywriting so I need something that slots into my schedule. In addition it means I will be writing copy and content for myself, this is a first and it will allow me to effectively be the customer.
This alone would be a valuable exercise since it will help me to understand the needs and the effectiveness, of course I have the luxury of having one of the best SEO’s in the land as my husband and so we can accurately gauge how good my content is.
Here is one of my early cake creations - Tophats
We are starting from scratch and have only just bought the domains, it took just 3 weeks to get listings for the hog roast business and so I hope to get my first enquiries just as quickly after we are published. The downside is that my content will be going into an e-commerce platform which will have some restrictions with less freedom and effectiveness than the other website.
This therefore is another good experience as it means I will face some of the problems that many of my customers face, I can better understand how content works within a tighter framework and one that has the defined goal of selling online.
It will take longer to setup but once we get there I will write about the journey and then map the progress for both the search results and the sales.
It will be exciting and so now all I need to do is start sorting images and structure – it will be the first time I have deployed actual website content into my own commercial enterprise. If my own copywriting skills are able to deliver success for me then it makes the perfect case study for the copywriting side of my business.
Watch this space!
Here is one of my flower designs – in test mode!
One of my flower cupcakes in test mode
