Sony Copywriting
Sony SEO Copy
Sony Background
– Sony needed content generation for a variety of hub pages, these pages were previously populated with duplicated content from specific areas of the Sony website. Initially the on page product hub content was not particularly relevant to the product category and I easily researched its origin from interior pages.
Since it was important for the Sony hubs to gain a much higher profile in search for their product related searches it was imperative to create content that not only engaged the reader but also facilitated the demands from search engines such as Google.
Working alongside a reputable SEO agency we reworked all of the hubs one by one and incorporated titles, meta descriptions, headings and content. In addition particular products were supported with off site content through articles and written content on other resources.
Sony Challenge
– The Sony website architecture is complex as is the route for web development and change, working over several months the hubpages were improved checked and improved. Hub by hub involving careful analysis and client communication.
Sony Result
– When the first SEO work was implemented there were very few high profile listings for the main Sony.co.uk website for their mainstream products and even some brands. A good example was the Sony Bravia TV brand, a search for the term Bravia threw up a non relevant page from deep within the Sony website. After the improvements were published the Bravia hub page was returned in search at the top of Google and other search engines.
This was particularly important as the hub page is the correct and desired landing page for that and other Bravia keyword searches. Ensuring the correct page is returned in searchdramatically cuts down the bounce rate from visitors.
Sony Key Learning
– Not only is it important for the copy and content to be engaging for the visitor it must also work for search engines such as Google. In addition content alone will not break a page into high profile search results even with a big brand, it needs other page elements such as the correct format for headings and page titles, meta information and of course navigational structure.
There is more to being a successful copywriter than just writing content, in todays modern digital world it pays to be very well educated in the art of search engine optimisation too.
